To compete in today's competitive advertising environment, it is important for media companies to rethink their sales proposition.

How can you leverage the various marketing channels available to you today to create more effective advertising solutions that engage consumers around a brand message? How can you provide advertisers highly effective and measurable programs that deliver ROI on a campaign? How can you begin to change the relationship with your advertisers and become a trusted marketing partner?

Over the last 10 years, Marketron Interactive has spent a great deal of time and effort answering these questions in a practical and tactical way. We have been on the front lines, honing our expertise while building a highly successful integrated sales model. Today, we share that wealth of experience with our sales consulting clients.

3,000 and counting...

Marketron Interactive's staff has trained over 3,000 sales professionals and instilled the fundamental skills of selling non-traditional integrated advertiser programs. We help our clients reinvent themselves and their businesses. We train Sellers, Sales Managers and Senior Executives on how best to maximize all the capabilities and opportunities available to them with BaseStation®, and we equip them with the knowledge and tools to help them drive revenue in the rapidly growing interactive advertising category.

Understanding the marketplace, revenue potential, the available sales inventory, and how best to price it are all part of our in-depth sales and management training. Our “8 Keys to Interactive Success” is the most widely used interactive sales training curriculum in local media today. As a supplement to the training curriculum, Marketron Interactive's consulting clients get full access to our Interactive Idea Vault™.

With over 300 case studies of successfully executed programs, the Interactive Idea Vault helps media companies level out their learning curve and gain valuable insight into the kinds of programs that appeal to advertisers. Content is sorted by industry, format, and inventory, and we regularly add new cases that have been hand-selected to inspire great sales initiatives.

We help you build a profitable, sustainable interactive business. But don’t take our word for it; read what some industry leaders have to say about our approach: