Understanding the marketplace, revenue potential, the available sales inventory, and how best to price it are all part of our in-depth sales and management training. Our “8 Keys to Interactive Success” is the most widely used interactive sales training curriculum in local media today. As a supplement to the training curriculum, Marketron Interactive's consulting clients get full access to our Interactive Idea Vault™.
With over 300 case studies of successfully executed programs, the Interactive Idea Vault helps media companies level out their learning curve and gain valuable insight into the kinds of programs that appeal to advertisers. Content is sorted by industry, format, and inventory, and we regularly add new cases that have been hand-selected to inspire great sales initiatives.