GeoStation provides you with the most comprehensive suite of tools to enable you to capture valuable information about how your users are engaging your brand.
Gain a better understanding of who’s participating and how they’re interacting with your site in order to identify and reward your most loyal fans. Level the playing field by providing highly targetable and measurable advertising programs. Target messaging to specific groups of like-minded individuals based on past behaviors and react immediately utilizing real-time campaign analytics.
GEOSTATION TOOLS INCLUDE...
- Affinity Clubs: Register fans to an unlimited number of member club groups.
- Contests: Quickly create and manage contests, including contacting winners.
- Email Campaigns: An email engine that delivers HTML and/or text information to database members.
- Surveys: Create multiple question types, export the details, and review detailed reports.
- Universal Login & Remember Me: Users login once to access protected content.
- Automated Birthday Greetings: Automatically deliver a birthday greeting message to members.
- Facebook Connect: Users can login or connect via Facebook.
- Tiered Membership: Configurable membership options.
GEOSTATION REPORTS INCLUDE...
- Query Builder: Create custom-defined sub-groups using a variety of filters including: age, gender, zip code, and site engagement.
- Member Touch-point Reports: Ready-made reports detailing member information, activity score and historical touch-points.
- Email Campaign Tracking: Track metrics for HTML email campaigns.
- Advertiser Campaign Tracking: Real-time performance reporting for contests hour-by-hour, day-by-day.
- GeoStation Mapping: Maps member location to support focused programming, sales, and promotions functions such as: email campaigns, street marketing, audience profiling, PPM-related profiling, outdoor advertising and more.