Press Releases

Marketron Acquires Emmis Interactive

Fri, 05 Oct 2012 16:45:00 GMT

HAILEY, ID – October 4, 2012 – Marketron, the leading provider of business software solutions for the media industry, today announced the acquisition of Emmis Interactive from Emmis Communications, Inc. Emmis Interactive’s software and services, including the BaseStation®, GeoStation® and Guidable® brands, will become a part of Marketron Interactive, a growing division of data analytics and reporting products serving the media industry.

“Emmis Interactive has several key assets that will add an important dimension and depth to our growing portfolio of solutions aimed at providing our media clients with the best digital tools to advance their business,” said Jeff Haley, President and Chief Executive Officer of Marketron. “Emmis Interactive’s world-class software and business model are a perfect strategic fit on many levels with our current and future product innovations and will play a significant role in our company’s growth.”

In addition to the acquired technology, Emmis Interactive’s executive team has been retained by Marketron to continue the legacy of strong client relationships. Deborah Esayian and Rey Mena will bring their experience and client relationships to Marketron Interactive, as well as oversee the integration of Emmis Interactive’s assets and operations.

“Emmis Interactive’s software and services integrated with Marketron’s platform allows this growing business to expand more rapidly and impact the industry with a wider footprint,” said Jeff Smulyan, President and Chief Executive Officer of Emmis Communications. “We’re proud of the business Deb and Rey have built and the client relationships they’ve fostered. It’s appropriate at this time to source a strategic investor who can take this business to a whole new level.”

TagStation®, Emmis Interactive’s advanced radio data service for hybrid radio, will remain with Emmis Communications, Inc.

About Marketron

Marketron is the leading provider of business software solutions and services for the media industry. Marketron's traffic, digital, business intelligence and exchange platform and services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue.

Media Contact:

Brynn Moynihan

Horn for Marketron

646.202.9753

Brynn.moynihan@horngroup.com

Marketron and Emmis Interactive Announce Strategic Partnership

Tue, 19 Jul 2011 12:30:00 GMT

HAILEY, Idaho and CHICAGO, Illinois – July 19, 2011 – Marketron, the leading provider of business software solutions and services for the media industry, and Emmis Interactive, Inc., the leading provider of digital platforms and audience intelligence for local media, today announced a strategic partnership to arm radio and media organizations with the capabilities needed to drive higher performance and enable maximum revenue potential amidst the exploding interest in digital advertising. Emmis Interactive will partner with Marketron to integrate its suite of products including BaseStation, GeoStation and TagStation into Marketron’s Mediascape open ecosystem platform.

“Marketron has taken a clear leadership position by investing in the advancement and future of our industry. By providing all radio organizations with the technology solutions needed for both traditional and digital operations and an open ecosystem platform that connects radio stations to the different solution providers that are critical to their business and sales operations, Marketron is helping to secure the future of radio. We believe Mediascape is taking radio exactly where it needs to go,” said Deborah Esayian, Co-President of Emmis Interactive. “The vision behind this approach dovetails exactly with ours – helping the industry create engagement with its listeners and its customers and providing a way for advertisers to enjoy both visibility and accountability in all their interactions with our radio brands.”

The collaboration between Marketron and Emmis Interactive will help media companies tap into the technologies and services required to build profitable digital businesses while enhancing more traditional advertising opportunities through superior accountability, targeting and audience interaction. The open platform that Mediascape provides for information exchange, data management, digital and mobile services will complement Emmis Interactive’s focus on providing advanced digital platforms and detailed audience behavioral intelligence in an industry fighting for its share of ad budgets. Marketron’s Mediascape platform and Emmis Interactive’s digital solutions support all media platforms including radio, television, cable, newsprint and more.

“Emmis Interactive is an innovator and leader in providing radio organizations the technology solutions and services needed to build profitable, interactive businesses. Together, we share a commitment to removing the technology and economic roadblocks that are keeping radio organizations from focusing on how to reclaim their share of advertising budgets and become more competitive than ever,” said Steven Minisini, Chief Executive Officer of Marketron. “Our partnership with Emmis Interactive creates a strengthened allegiance to empowering media companies by providing them with the tools and support needed to advance in today’s increasingly competitive advertising market.”

To learn more about Marketron and its Mediascape platform and services, visit www.marketron.com. For information about Emmis Interactive and its digital solutions for media companies, visit www.emmisinteractive.com.

About Marketron

Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.

About Emmis Interactive

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content consulting, and a proprietary content management platform with an unmatched audience intelligence engine.

Hyperlocal Content. Hyperlocal Sales. Emmis Interactive Releases Guidable™

Mon, 29 Nov 2010 20:39:00 GMT

Washington DC…From the creators of the most successful interactive platform in radio, BaseStation®, Emmis Interactive, Inc. announces Guidable™, its most recent tool to help the radio industry garner a greater share of the local interactive dollar.

Guidable turns a radio station’s taste-making authority into cash collecting guides that build context and rich content around traditional business listings. Guidable connects an online audience with businesses they care about by leveraging the trust and authority instilled in the local station.

“Start with any theme, best-of list, or basic regional guide and create detailed profiles for businesses that reflect the lifestyle and interests of your listeners,” said Rey Mena, Co-President of Emmis Interactive. “Guidable offers significant flexibility enabling a visitor to share profile details on major social networks and download address and contact information to a mobile device.”

The premier of Guidable is occurring at the 2010 RadioShow in the Roosevelt Room on the Constitution level of the Grand Hyatt Washington.

“Guidable makes it easy to offer opportunities to advertisers. Build a guide around a single advertiser, sell sponsorships for a recurring guide series, or enrich individual business profiles with photos, video, promotions, talent endorsements and more,” said Deborah Esayian, Co-President of Emmis Interactive.

About Emmis Interactive (www.emmisinteractive.com)

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content consulting, a proprietary engagement management platform and hosting services, custom web-site design and interactive product development.

Emmis Interactive Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit emmisinteractive.com.

Emmis Interactive and Broadcast Electronics Launch Next Generation iTunes Tagging Solution to Radio Industry

Tue, 01 Jun 2010 15:40:00 GMT

Chicago…Emmis Interactive Inc., the software and consulting company that empowers the reinvention of local media, and Broadcast Electronics (BE) today announced a partnership to offer a next generation iTunes song tagging solution for the radio industry.

The partnership leverages BE’s data management studio system with Emmis Interactive’s new proprietary tag management system, TagStation™.

TagStation™ is a web-based application that empowers broadcasters with an easy-to-use system to manage their iTunes tagging for accurate song matching. It easily integrates with Broadcast Electronics TRE on-air software connectivity and builds on Emmis Interactive’s world-class suite of digital products which include BaseStation®and iTunes Storefront.

Utilizing the companies’ joint tagging solution will enable listeners to tag songs played over-the-air by FM RDS and HD Radio receivers.

“TagStation will be central to the monetization of iTunes tagging because it provides the song tracking and reporting that is necessary for stations to receive payment by iTunes,” said Rey Mena, Co-President of Emmis Interactive. “We are thrilled to be able to build upon our iTunes relationship and work alongside BE to provide the industry with the premiere iTunes tagging solution.”

“This is a key partnership for us and for the industry. We expect it will result in broader adoption and market penetration of iTunes tagging because we’re essentially integrating all the tools and services broadcasters need to make revenue back from the songs that their listeners tag and purchase through iTunes,” said Ray Miklius, BE Vice President of Studio Systems.

“What I like about this solution is that it is affordable, easy to use and works with any on-air playout system,” said Paul Brenner, Emmis Communications SVP/CTO and President of the Broadcaster Traffic Consortium. “My exposure to radio manufacturers’ future designs clearly indicate the need for broadcasters to fully embrace song tagging and similar technologies to enhance the listener’s experience.”

About Emmis Interactive
Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content consulting, a proprietary engagement management platform and hosting services, custom web-site design and interactive product development. For more information about Emmis Interactive, visit www.emmisinteractive.com

About Broadcast Electronics (www.bdcast.com)
Broadcast Electronics (BE) is the premier provider of mission-critical solutions for over-the-air and Internet radio. BE products encompass program generation, audio and data management, inter-facility transport, and analog and digital transmission. For five decades, BE pioneering developments have set industry standards for innovation and reliability, while providing broadcasters with new options for operational productivity and income generation. BE is headquartered in Quincy, Illinois, and is represented worldwide by a network of local representatives. For more information about Broadcast Electronics, visit www.bdcast.com

Certain statements included in this report or in the financial stateme nts contained herein which are not statements of historical fact, including but not limited to those identified with the words “expect,” “will” or “look” are intended to be, and are, by this Note, identified as “forward-looking statements,” as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

New York State Broadcasters Association's focus on industry growth leads them to Emmis Interactive

Tue, 20 Apr 2010 14:00:00 GMT

New York State Broadcasters Association’s focus on industry growth leads them to Emmis Interactive NYSBA’s 300+ member stations to benefit from industry-leading sales consulting

Chicago…Emmis Interactive Inc., the software and consulting company that empowers the reinvention of local media, today announced it has signed an agreement with the New York State Broadcasters Association (NYSBA) to consult with their 300+ member stations. Emmis Interactive will provide its proven sales consulting services to NYSBA as part of NYSBA’s objective to enhance their education of the interactive space.

“We are excited about offering Emmis Interactive’s Sales Training to our member stations. The training, entitled ‘The Path to Building a Successful Local Interactive Business,’ is a practical approach that will ensure attendees return to their stations with tangible ways to build their business,” said Richard Novik, Senior Vice President of NYSBA.

“We believe what the New York State Broadcasters Association is doing for its member stations is extremely important for the growth and vitality of our industry,” Deborah Esayian, co-President of Emmis Interactive said. “They know their stations’ needs and are responding in a multitude of creative ways. We have been inspired by their leadership and consider it a privilege to partner with them and educate their stations all across New York state – we are so honored they suggested this approach!”

Emmis Interactive’s sales consulting services will be available to all NYSBA members through a series of trainings. Members of the Emmis Interactive staff will also speak at the NYSBA Executive Conference in June, and at their Digital Leadership Conference in September.

About Emmis Interactive, Inc.
Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom web-site design and interactive product development. Emmis Interactive Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit www.emmisinteractive.com.

About NYSBA
The New York State Broadcasters Association represents the interests of over 300 television and radio stations in New York State. In addition to its lobbying efforts, NYSBA offers a variety of member services to the broadcasters of the New York State. For more information about NYSBA, visit www.nysbroadcasters.org.

Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words “expect,” “will” or “look” are intended to be, and are, by this Note, identified as “forward-looking statements,” as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

Astral Media Radio Partners with Emmis Interactive to Super-Charge its Interactive Business

Mon, 08 Mar 2010 20:00:00 GMT

Chicago… Emmis Interactive Inc., the software and consulting company that empowers the reinvention of local media, today announced it has signed a long-term agreement with Astral Media Radio, a division of Astral Media Inc. (TSX: ACM.A/ACM.B). Emmis Interactive will provide its successful interactive platform and proven sales consulting services to Astral as part of Astral Radio’s renewed emphasis on building out its Interactive business.

“Astral is proud of the work done over the last few years online and with mobile, but our deal with Emmis Interactive marks a new chapter in our commitment to capitalize on the amazing growth of digital media,” said Jacques Parisien, Group President, Astral Media Radio and Astral Media Outdoor: “Partnering with Emmis Interactive will allow us to take a huge leap forward in terms of our online product, by building more robust and engaging sites for our strong radio brands. This is a critical element of our Interactive strategy; we are very focused on making Interactive a strong and important part of our business.”

“The Astral Media Radio Interactive team is enthusiastic about the arrival of this great news and all its employees and resources will be dedicated to making this project a great success for all our radio stations” said Philippe Patrice, Chief Digital Strategies Officer for Astral Media Radio. “In addition to all the technical benefits of this partnership, we believe that working side by side with an industry leader will be both stimulating and exciting.”

“While we will continue to build on our national sales and content strategies, the Emmis Interactive platform and the associated training will empower our local markets to develop highly engaging Interactive content and offer our local advertisers an opportunity to connect with prospective clients through our sites in a meaningful way,” added Deborah Beatty, Vice President of Interactive for Astral Media Inc, and head of the iMedia national online sales group.

“Everything Astral Media Radio does is with purpose and with the highest regard to broadcasting excellence,” Deborah Esayian, Co-President of Emmis Interactive said. “It is an honor and privilege to serve beside them as they stretch beyond what they have already accomplished to discover more of the wonderful possibilities interactive media presents. We are excited that Astral will be using BaseStation® to craft their signature ‘branding’ magic in the digital space.”

BaseStation, Emmis Interactive’s proprietary Audience Engagement platform, includes all the features a local media brand has come to expect from a progressive website, as well as tools that increase engagement and create two-way communication possibilities between the station and the audience.

Astral Media Radio operates 82 licensed radio stations across Canada including major markets like Toronto, Vancouver, and Montréal. Astral Media Radio brands include NRJ, Rock Détente, Boom FM, Virgin Radio, CJAD and CHOM.

About Astral Media Radio
Astral Media Radio operates 82 licensed radio stations across eight Canadian provinces. Astral Media Radio is a division of Astral Media inc., a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and interactive media. Astral Media's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information about Astral Media, please visit www.astralmedia.com

Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words “expect,” “will” or “look” are intended to be, and are, by this Note, identified as “forward-looking statements,” as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

dmr and Emmis Interactive Partner on PPM

Thu, 18 Feb 2010 19:35:00 GMT

Chicago...dmr, the leader in PPM analysis and marketing strategy, and Emmis Interactive, the foremost digital technology experts in radio, today announced their partnership to empower radio stations with the tools and audience data analysis to succeed with PPM. As leaders in the radio industry, the two firms bring a unique combination of marketing experience, knowledge and insight combined with a powerful interactive technology platform to help stations maximize ratings and revenue.

"Our CMS platform, BaseStation®, enhances dmr's established ability to turn valuable user-data into intelligence for our clients' marketing and programming efforts," said Rey Mena, Emmis Interactive Co-President. "dmr understands consumers at a level deeper than most, and their PPM expertise strengthens our offering and uniquely positions us to serve our clients in PPM rated markets. This combination makes them a terrific partner."

"Emmis Interactive provides the industry with the most sophisticated interactive platform available for identifying, engaging and tracking a station's most important listeners," Tripp Eldredge, President of dmr, said. "BaseStation® provides dmr clients a 360-degree view of those listeners who make the most ratings impact. This comprehensive view is critical in today's ratings environment."

Recognized in the radio industry as a thought leader in PPM analysis and an innovator in direct marketing, dmr continues to set the standard in understanding how consumers use radio and guiding stations in how to most effectively reach, engage, and build listener affinity.

Emmis Interactive is an award-winning global software and consulting company that empowers radio stations with interactive tools for building true audience affinity.

Combined, the two companies can provide radio stations with the skills to identify and recruit the right consumers, as well as the ability to craft an ongoing strategy to build engagement and establish loyalty.

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include a proprietary interactive technology platform, BaseStation, as well as consulting services that include: interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom web-site design and interactive product development.

About Emmis Interactive
Emmis Interactive Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit emmisinteractive.com.

About dmr
dmr is the leading provider of strategic marketing consulting and services for the broadcast industry. dmr is recognized in the radio industry as thought leadership, ground-breaking studies, and PPM analysis through its partnership with Arbitron and the University of Wisconsin. For over a decade, dmr has led the industry in fully integrated off-line and web-enabled direct marketing solutions that include precision-targeted, multi-contact direct marketing campaigns using telephony, direct mail, e-mail and database marketing services. Visit dmrinteractive.com.

Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words "expect," "will" or "look" are intended to be, and are, by this Note, identified as "forward-looking statements," as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

Emmis Launches the First Integration of iTunes with Radio Web Content

Thu, 18 Feb 2010 18:00:00 GMT

Indianapolis… Emmis Communications Corporation (NASDAQ: EMMS) today announced it is the first company in the nation to integrate the iTunes Music Store into its radio station Web sites. The integration of the iTunes Music Store will reflect the programming of each radio station, allowing listeners to shop from playlists of station artists as well as top picks from on-air talent and celebrity guests.

Emmis’ national rollout of the integrated storefronts begins today with Chicago alt-rocker WKQX-FM (www.Q101.com), and Indianapolis contemporary-hits station WNOU-FM (www.radionow931.com). The iTunes integration will roll out to all Emmis radio markets in the next month. The next stations scheduled to adopt the new feature are KROX-FM (101X) and KDHT-FM (Hot 93.3) in Austin, and KPNT-FM (The Point) in St. Louis.

“We approached Apple with the idea, and we developed the back-end technology to make this possible,” said Rey Mena, vice president of Emmis Interactive. “Many Web sites link to iTunes, but we’re the first to pull iTunes’ entire 2.5 million-song catalog into our sites, weaving station programming with the Apple platform.” Emmis will receive a portion of all iTunes sales made through its Web sites. Individual stations will promote the new feature through on-air spots and their listener clubs.

“This is another example of Emmis leading the way,” said Rick Cummings, president of Emmis Radio. “Radio has always been a promoter of music, but now our radio stations are also a point of purchase. This could take the industry in a new direction.”

Emmis successfully piloted the Music Store integration last month at two stations, New York’s WQHT-FM (Hot 97) and Los Angeles’s KPWR (Power 106).

Emmis Communications – Great Media, Great People, Great Service®

Emmis Communications is an Indianapolis-based diversified media firm with radio broadcasting, television broadcasting and magazine publishing operations. Emmis owns 22 FM and 2 AM domestic radio stations serving the nation’s largest markets of New York, Los Angeles and Chicago as well as Phoenix, St. Louis, Austin, Indianapolis and Terre Haute, Ind. In addition, Emmis owns a radio network, international radio interests, two television stations, award-winning regional and specialty magazines, and ancillary businesses in broadcast sales and publishing. Earlier this month, the company announced that it had agreed to sell Phoenix radio station KKFR-FM, subject to FCC and other regulatory approvals. In May 2005, Emmisannounced its intent to seek strategic alternatives for its 16 television stations, and the Company has sold or announced signed definitive agreements to sell 14 of them.

Emmis Interactive Extends Digital Services to Media Companies

Thu, 18 Feb 2010 17:48:00 GMT

Chicago — Emmis Interactive, the U.S. radio industry's leader in generating interactive revenues, today announced plans to begin marketing its services to radio broadcasters and other local media companies. To that end, Emmis Communications Corporation (Nasdaq: EMMS) has announced the formation of Emmis Interactive, Inc., a wholly owned subsidiary of Emmis Operating Company.

Created five years ago and now operating as a stand alone entity, Emmis Interactive has formed partnerships with several broadcast companies and publishers to help them reinvent their brands. Emmis Interactive's ground-breaking technology and approach gives local media a cutting edge in an environment of changing expectations.

Formulated especially for the needs of local media, Emmis Interactive's platform provides high-quality, engaging interactive experiences for advertisers and listeners. In its sixth year of operation, Emmis Radio's interactive revenues already account for nearly five percent of domestic radio revenues and have delivered a compounded annual growth rate of 30 percent over the past three years.

"Emmis Interactive has been a true pioneer and innovator in the interactive space," said Emmis CEO Jeff Smulyan. "I take great pride in what we've built, and we look forward to providing other media companies the benefits of our interactive platform, sales solutions and know-how."

Pittsburgh-based Renda Broadcasting, owner of 25 radio stations in eight medium to small U.S. markets, has a contract with Emmis Interactive to set up their entire interactive operations, including consulting on the organizational setup; designing the web sites and providing the technology to power the sites; and training and developing the entire Renda sales and station management team.

"This is one of the most exciting initiatives to happen at Renda Broadcasting since we first started operations over 25 years ago," said Tony Renda, owner of the privately held Renda Broadcasting. "We chose Emmis Interactive because they understand our needs and have a proven model for success. Emmis Interactive has over-delivered on their commitments to us and is truly acting as a partner in business. They are committed to our success as if they were members of our management team."

"There is a real hunger for the kind of answers Emmis Interactive has found," Smulyan added. "Their expertise could not be more vital to the entire media industry as we all seek to transition our businesses and pursue new revenue streams."

Based in Chicago, Emmis Interactive is led by founders Rey Mena and Deborah Esayian, who have been named co-presidents of the stand-alone operation.

Emmis Interactive has 41 employees, including a full software development team, designers, animators, technology support, an affiliate relations team, interactive sales specialists and an affiliate sales support team.

Emmis Interactive generated considerable attention in June of 2006 when it announced a landmark deal with iTunes, making it the first company in the nation to integrate the iTunes Music Store into its radio station web sites. The integration of the iTunes Music Store reflects the programming of each radio station, allowing listeners to shop from playlists of station artists as well as top picks from on-air talent and celebrity guests.

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom web-site design and interactive product development.

Emmis Interactive, Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit www.emmisinteractive.com.

Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words "expect," "will" or "look" are intended to be, and are, by this Note, identified as "forward-looking statements," as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

Emmis Interactive Announces New Affiliate Deal with iTunes

Thu, 18 Feb 2010 17:44:00 GMT

Chicago — Emmis Interactive, Inc., the U.S. radio industry's leader in generating interactive revenues, today announced a licensing agreement with the iTunes Store to market its custom Storefront technology to other radio station and media companies.

The Emmis Storefront technology, used exclusively to date by Emmis Communications radio stations, allows a station to build a storefront with a look and feel that is consistent with its over-the-air product. This enables listeners to easily find and purchase songs they are hearing on-air using their own Apple iTunes account.

"Many stations' web sites direct you to another web site to purchase music and require a users' credit card information, making the buying experience very cumbersome," Emmis Interactive co-president Rey Mena explained. "Our custom Storefront technology empowers a radio station to configure a station-branded storefront utilizing iTunes' entire 6 million-song catalog. These storefronts allow listeners to shop from playlists of station artists as well as top picks recommended by on-air talent. It is a critical tool in building the relationship with listeners and offering them a richer user experience."

Since its launch on Emmis Radio web sites in June of 2006, the Emmis Interactive Storefront has been among the top five affiliates directing traffic to the iTunes Store.

Examples of the custom iTunes Storefront can be experienced at http://itms.power106.fm, http://itms.wlup.com, and http://itms.kgsr.com.

On April 28, Emmis Interactive announced plans to begin marketing its services to radio broadcasters and other local media companies.

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom web-site design and interactive product development.

Emmis Interactive, Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit www.emmisinteractive.com.

Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words "expect," "will" or "look" are intended to be, and are, by this Note, identified as "forward-looking statements," as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.