HAILEY, Idaho and CHICAGO, Illinois – July 19, 2011 – Marketron, the leading provider of business software solutions and services for the media industry, and Emmis Interactive, Inc., the leading provider of digital platforms and audience intelligence for local media, today announced a strategic partnership to arm radio and media organizations with the capabilities needed to drive higher performance and enable maximum revenue potential amidst the exploding interest in digital advertising. Emmis Interactive will partner with Marketron to integrate its suite of products including BaseStation, GeoStation and TagStation into Marketron’s Mediascape open ecosystem platform.
“Marketron has taken a clear leadership position by investing in the advancement and future of our industry. By providing all radio organizations with the technology solutions needed for both traditional and digital operations and an open ecosystem platform that connects radio stations to the different solution providers that are critical to their business and sales operations, Marketron is helping to secure the future of radio. We believe Mediascape is taking radio exactly where it needs to go,” said Deborah Esayian, Co-President of Emmis Interactive. “The vision behind this approach dovetails exactly with ours – helping the industry create engagement with its listeners and its customers and providing a way for advertisers to enjoy both visibility and accountability in all their interactions with our radio brands.”
The collaboration between Marketron and Emmis Interactive will help media companies tap into the technologies and services required to build profitable digital businesses while enhancing more traditional advertising opportunities through superior accountability, targeting and audience interaction. The open platform that Mediascape provides for information exchange, data management, digital and mobile services will complement Emmis Interactive’s focus on providing advanced digital platforms and detailed audience behavioral intelligence in an industry fighting for its share of ad budgets. Marketron’s Mediascape platform and Emmis Interactive’s digital solutions support all media platforms including radio, television, cable, newsprint and more.
“Emmis Interactive is an innovator and leader in providing radio organizations the technology solutions and services needed to build profitable, interactive businesses. Together, we share a commitment to removing the technology and economic roadblocks that are keeping radio organizations from focusing on how to reclaim their share of advertising budgets and become more competitive than ever,” said Steven Minisini, Chief Executive Officer of Marketron. “Our partnership with Emmis Interactive creates a strengthened allegiance to empowering media companies by providing them with the tools and support needed to advance in today’s increasingly competitive advertising market.”
To learn more about Marketron and its Mediascape platform and services, visit www.marketron.com. For information about Emmis Interactive and its digital solutions for media companies, visit www.emmisinteractive.com.
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.
About Emmis Interactive
Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content consulting, and a proprietary content management platform with an unmatched audience intelligence engine.