Chicago — Emmis Interactive, Inc., the software and consulting company that empowers the reinvention of local media, today announced it has partnered with Big League Broadcasting's Sports Radio 790 The Zone (www.790thezone.com) to provide its successful interactive platform and proven sales consulting services.
"We have looked at a number of options and decided that the services and system provided by Emmis Interactive give us the capabilities we need to build a serious interactive business," said Andrew Saltzman, Founder and President of Big League Broadcasting.
BaseStation®, Emmis Interactive's proprietary content management system, empowers local media companies with a best-of-breed technology suite users have come to expect from a progressive media site. From media management, interactive community tools and user-generated content, to detailed reports that measure audience behavior and advertiser return on investment, BaseStation® gives local media clients a competitive edge in an environment of changing expectations.
"Emmis Interactive is giving us the tools to really serve our listeners, engage them at a higher level and involve them in our brand experience, while also giving us the knowledge and understanding of how to capture the real business opportunities. They have provided us with first-class service," said Leslie Rosetta Smith, Marketing and Promotions Director of Sports Radio 790 The Zone.
"Our goal is to provide our customers with profitable, sustainable, growing interactive businesses," said Deborah Esayian, Co-President of Emmis Interactive. "We provide sales teams with the know-how and comfort level to confidently develop strategic advertising solutions for their clients."
"The training provided by Emmis Interactive ignited our entire team," said Chris Young, General Sales Manager of Sports Radio 790 The Zone. "We now have powerful technology to service our customers more completely and provide them with multi-touchpoint campaigns along with measured results – the kind of business analytics that allow us to compete favorably with new media."
Emmis Interactive is also working with another Big League Broadcasting sports station, 590 AM The Fan in St Louis (KFNS-AM), and plan to launch its site soon.
Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom web-site design and interactive product development.
Emmis Interactive, Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit www.emmisinteractive.com.
Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words "expect," "will" or "look" are intended to be, and are, by this Note, identified as "forward-looking statements," as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.