Washington DC…From the creators of the most successful interactive platform in radio, BaseStation®, Emmis Interactive, Inc. announces Guidable™, its most recent tool to help the radio industry garner a greater share of the local interactive dollar.
Guidable turns a radio station’s taste-making authority into cash collecting guides that build context and rich content around traditional business listings. Guidable connects an online audience with businesses they care about by leveraging the trust and authority instilled in the local station.
“Start with any theme, best-of list, or basic regional guide and create detailed profiles for businesses that reflect the lifestyle and interests of your listeners,” said Rey Mena, Co-President of Emmis Interactive. “Guidable offers significant flexibility enabling a visitor to share profile details on major social networks and download address and contact information to a mobile device.”
The premier of Guidable is occurring at the 2010 RadioShow in the Roosevelt Room on the Constitution level of the Grand Hyatt Washington.
“Guidable makes it easy to offer opportunities to advertisers. Build a guide around a single advertiser, sell sponsorships for a recurring guide series, or enrich individual business profiles with photos, video, promotions, talent endorsements and more,” said Deborah Esayian, Co-President of Emmis Interactive.
About Emmis Interactive (www.emmisinteractive.com)
Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content consulting, a proprietary engagement management platform and hosting services, custom web-site design and interactive product development.
Emmis Interactive Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit emmisinteractive.com.