Chicago...dmr, the leader in PPM analysis and marketing strategy,
and Emmis Interactive, the foremost digital technology experts in
radio, today announced their partnership to empower radio stations with
the tools and audience data analysis to succeed with PPM. As leaders in
the radio industry, the two firms bring a unique combination of
marketing experience, knowledge and insight combined with a powerful
interactive technology platform to help stations maximize ratings and
"Our CMS platform, BaseStation®, enhances dmr's established ability
to turn valuable user-data into intelligence for our clients' marketing
and programming efforts," said Rey Mena, Emmis Interactive
Co-President. "dmr understands consumers at a level deeper than most,
and their PPM expertise strengthens our offering and uniquely positions
us to serve our clients in PPM rated markets. This combination makes
them a terrific partner."
"Emmis Interactive provides the industry with the most sophisticated
interactive platform available for identifying, engaging and tracking a
station's most important listeners," Tripp Eldredge, President of dmr,
said. "BaseStation® provides dmr clients a 360-degree view of those
listeners who make the most ratings impact. This comprehensive view is
critical in today's ratings environment."
Recognized in the radio industry as a thought leader in PPM analysis
and an innovator in direct marketing, dmr continues to set the standard
in understanding how consumers use radio and guiding stations in how to
most effectively reach, engage, and build listener affinity.
Emmis Interactive is an award-winning global software and consulting
company that empowers radio stations with interactive tools for
building true audience affinity.
Combined, the two companies can provide radio stations with the
skills to identify and recruit the right consumers, as well as the
ability to craft an ongoing strategy to build engagement and establish
Emmis Interactive, Inc., an award-winning global software and
consulting company, provides local broadcasters and publishers with
profitable, sustainable interactive businesses. Combining years of
broadcast experience with cutting-edge technology and unparalleled
service, Emmis Interactive empowers local media companies with a
comprehensive digital strategy to maximize the value of their media
brands. Services include a proprietary interactive technology platform,
BaseStation, as well as consulting services that include: interactive
strategy for executive management, interactive sales training, content
management consulting, proprietary technology platform and hosting
services, custom web-site design and interactive product development.
About Emmis Interactive
Emmis Interactive Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit emmisinteractive.com.
dmr is the leading provider of strategic marketing consulting and
services for the broadcast industry. dmr is recognized in the radio
industry as thought leadership, ground-breaking studies, and PPM
analysis through its partnership with Arbitron and the University of
Wisconsin. For over a decade, dmr has led the industry in fully
integrated off-line and web-enabled direct marketing solutions that
include precision-targeted, multi-contact direct marketing campaigns
using telephony, direct mail, e-mail and database marketing services.
Certain statements included in this report or in the financial
statements contained herein which are not statements of historical
fact, including but not limited to those identified with the words
"expect," "will" or "look" are intended to be, and are, by this Note,
identified as "forward-looking statements," as defined in the
Securities and Exchange Act of 1934, as amended. Such statements
involve known and unknown risks, uncertainties and other factors that
may cause the actual results, performance or achievements of the
Company to be materially different from any future result, performance
or achievement expressed or implied by such forward-looking statement.
Emmis does not undertake any obligation to publicly update or revise
any forward-looking statements because of new information, future
events or otherwise.